The Brand

Emerging CBD Haircare Brand SAFO Hair set out to create clean, natural, products powered by CBD. A gender neutral brand looking to elevate their overall aesthetic and approach to digital marketing in the clean beauty space. 

The Task

SAFO hired Ethereal Clean Beauty as their digital design agency to launch their new site in December 2021. Ethereal did all the design, development, and creative direction to bring a vibrant gender neutral vibe to life. 

The Execution

DIGITAL DESIGN

DEVELOPMENT

CREATIVE DIRECTION

BRAND STRATEGY

EMAIL DESIGN

SOCIAL MEDIA MANAGEMENT

IG & TIKTOK

The Ethereal team has been nothing but amazing to work with. I came to Ethereal looking for a refresher of my brand and my website. Nicole assured me they would be alongside me during this process and provide other services as needed. It is great to know that they care not only about their work, but care about their clients as well. Their level of professionalism, attention to details, and ability to stay on deadline especially during crunch time have made my experience working with them easy. As an emerging beauty brand, I am still learning the industry and have found their insight into this industry has helped me navigate many challenges and avoid pitfalls along the way. I look to continue working with them as Safo Hair continues to grow and expand as I feel their level of expertise will be able to aid Safo through this beautiful journey. I recommend them hands down!

— SAFO Founder | Dr Ellana Stinson

OUR WORK