The Brand
Emerging CBD Haircare Brand SAFO Hair set out to create clean, natural, products powered by CBD. A gender neutral brand looking to elevate their overall aesthetic and approach to digital marketing in the clean beauty space.
The Task
SAFO hired Ethereal Clean Beauty as their digital design agency to launch their new site in December 2021. Ethereal did all the design, development, and creative direction to bring a vibrant gender neutral vibe to life.
The Execution
DIGITAL DESIGN
DEVELOPMENT
CREATIVE DIRECTION
BRAND STRATEGY
EMAIL DESIGN
SOCIAL MEDIA MANAGEMENT
IG & TIKTOK