![](http://www.theetherealagency.com/cdn/shop/files/118520179_160424555692952_4630157402247415549_n_{width}x.jpg?v=1635682286)
The Brand
Naturally Serious, we have a simple, straightforward skincare mantra we live by. Clean. Natural. Serious. repeat after me, Clean. Natural. Serious... Because life’s too short for B.S. right? We think so! That’s why we have a razor sharp focus on Pure, Powerful Results, while making zero compromises on our principles. We’re fighting for clean skincare for a clean conscience.
![](http://www.theetherealagency.com/cdn/shop/files/153350787_2927520397481606_91121493437526252_n_{width}x.jpg?v=1635682313)
The Task
Ethereal was brought on to complete a full Rebrand to launch exclusively for Sephora. Develop all aspects of creative strategy from brand concept, packaging, in store, online, social, video.
The Execution
![](http://www.theetherealagency.com/cdn/shop/files/1021-rules-outline_1_{width}x.gif?v=1635295077)
STRATEGY
![](http://www.theetherealagency.com/cdn/shop/files/981-consultation-outline_{width}x.gif?v=1635295059)
MESSAGING
![](http://www.theetherealagency.com/cdn/shop/files/1383-sphere-outline_{width}x.gif?v=1635295077)
BRANDING
![](http://www.theetherealagency.com/cdn/shop/files/107-box-package-open-outline_{width}x.gif?v=1635295036)
PACKAGING
![](http://www.theetherealagency.com/cdn/shop/files/61-camera-outline_{width}x.gif?v=1635295036)
PHOTOSHOOT
![](http://www.theetherealagency.com/cdn/shop/files/20-love-heart-outline_{width}x.gif?v=1635313724)
SOCIAL
![](http://www.theetherealagency.com/cdn/shop/files/54-photo-picturellandscape-gallery-outline_1_copy_{width}x.gif?v=1635294895)
DIGITAL ASSETS
![](http://www.theetherealagency.com/cdn/shop/files/245-edit-document-outline_{width}x.gif?v=1635295036)
COPYWRITING
"We hired Ethereal to work on our Rebrand and help position all aspects for Sephora launch incredible with delivering over the 5 month project."
OUR WORK
![](http://www.theetherealagency.com/cdn/shop/files/NS1_{width}x.png?v=1635226792)
![](http://www.theetherealagency.com/cdn/shop/files/NS2_{width}x.png?v=1635226792)
![](http://www.theetherealagency.com/cdn/shop/files/NS3_{width}x.png?v=1635226792)
![](http://www.theetherealagency.com/cdn/shop/files/NS4_{width}x.png?v=1635226792)
![](http://www.theetherealagency.com/cdn/shop/files/NS5_{width}x.png?v=1635226792)
![](http://www.theetherealagency.com/cdn/shop/files/NS6_{width}x.png?v=1635226792)