The Brand

Naturally Serious, we have a simple, straightforward skincare mantra we live by. Clean. Natural. Serious. repeat after me, Clean. Natural. Serious... Because life’s too short for B.S. right? We think so! That’s why we have a razor sharp focus on Pure, Powerful Results, while making zero compromises on our principles. We’re fighting for clean skincare for a clean conscience.

The Task

Ethereal was brought on to complete a full Rebrand to launch exclusively for Sephora. Develop all aspects of creative strategy from brand concept, packaging, in store, online, social, video.

The Execution

STRATEGY

MESSAGING

BRANDING

PACKAGING

PHOTOSHOOT

SOCIAL

DIGITAL ASSETS

COPYWRITING

"We hired Ethereal to work on our Rebrand and help position all aspects for Sephora launch incredible with delivering over the 5 month project."

— Kristin McMorrow, Marketing Director | Naturally Serious

OUR WORK