The Brand
Naturally Serious, we have a simple, straightforward skincare mantra we live by. Clean. Natural. Serious. repeat after me, Clean. Natural. Serious... Because life’s too short for B.S. right? We think so! That’s why we have a razor sharp focus on Pure, Powerful Results, while making zero compromises on our principles. We’re fighting for clean skincare for a clean conscience.
The Task
Ethereal was brought on to complete a full Rebrand to launch exclusively for Sephora. Develop all aspects of creative strategy from brand concept, packaging, in store, online, social, video.