Beauty is the single most commodified and commercially exploited concept in society at large.

The global beauty industry needs a wakeup call.


"I see bettering a business just as I see bettering myself as a person—you have to be willing to open up and get messy before you can take the necessary steps to fix and strengthen your position. I’ve always firmly believed you can achieve more when you come from a place of kindness, openness, and empathy than anything else."

— Nicole Rourke | Founder


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